Shelley Hoppe and George Smith Spoon London


Over the last 20 years, Shelley Hoppe has worked in a wide variety of communications roles, often with a focus on supporting internal change through creative communications and employee engagement strategies. Currently
running Spoon, a communications agency, she has worked both in-house and agency side with a variety of global industries, including tech, IT, oil and gas, pharmaceuticals and financial services. As she has always been driven by a fascination with what makes people tick, an interest in behavioural science was a natural next step, and she is currently completing an executive master’s degree in the subject at the LSE.
George Smith is Spoon London’s content strategy director extraordinaire. For his sins, George has had over a decade in the corporate communications world, working with clients like UBS, RBS, the IOC, BT, PwC and other clients that he promises us aren’t acronyms, and he also has an MSc in Behavioural science from the LSE.
About Spoon London Spoon London is communications company specialising in behavioural science insights to find out the real reasons people do what they do. Those findings are then used to create real change for clients.