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Albizzate, Varese (Italia), 16th November 2022 – As a brand with a long history of serving the various work and
safety occupations, Vibram is highlighting its continued commitment to innovation, safety, trust and
confidence with a new global campaign, ‘Work with Trust’.
Primarily digital, the campaign centers around a cinematic film shot by international film agency ‘True Colour Films’, with the direction of Achille Mauri, showcasing professional construction workers at Italian construction company, Gheller, as they go about their daily, extraordinary jobs on site. Filmed in the wonderful and demanding landscape of Liguria (Italy), the campaign shows the workers in their Vibram soles as they climb ropes, ladders, rocks and more, capturing a typical, but extraordinary, day in the life of real workers as they work hard to make the world a better, safer place for us all. Truly an authentic display of the brand’s innovative technology in use by work and safety professionals. In addition to construction, Vibram’s reach spans healthcare, firefighting, and military, amongst other heavy-duty roles requiring the very best technologies to provide trust, safety and confidence every day. Vibram’s constant research and innovation are key to its authenticity in these environments and this new brand campaign is designed to highlight that.
Fabrizio Gamberini, Vibram’s Global Chief Brand Officer and President, says: “Vibram is committed to providing all our consumers with world-class technologies and products no matter what they are doing. Whether it’s a sole for a sneaker, a hiking boot, or a climbing shoe, our innovations are renowned the world over and our consumers trust us. With the work and safety consumers, we pride ourselves on the specific relationship we have – giving them the confidence in their daily work to do their challenging tasks with trust and safety. That is what this campaign is all about. Celebrating those professionals and their trust in Vibram.”
KEY VIBRAM TECHNOLOGIES:
In an increasingly demanding market that requires top level products capable of performing in extreme conditions, Vibram offers innovative solutions able to meet different consumers’ needs. Grip, wear resistance, stability, anti-static properties and compounds capable of maintaining their features in both extreme heat and extreme cold, together with the excellent traction always guaranteed by the most advanced and functional sole designs, are just some of the excellent characteristics that distinguish Vibram soles for work and safety.
ECO-SUSTAINABLE:
Vibram Ecostep Pro is the evolution for the work and safety sector of Vibram Ecostep Recycle, an ecocompound launched by Vibram in 1994 for the outdoor sports world and which has made the brand a pioneer in the sustainability sector. Made with up to 30% recycled rubber from sole production waste, the compound is anti-static and designed to ensure excellent grip performance on wet and oily surfaces, as well as being designed to be wear-resistant. Vibram Ecostep Pro is excellent for different applications, form utility to heavy duty.
LIGHTWEIGHT:
Vibram Litebase is the innovative technology designed by Vibram’s R&D team with the support of top athletes. Studied for the outdoor world where lightness is fundamental to conserving energy and enhancing performance, the revolutionary technology has been combined with specific compounds for the Work & safety market, resulting in Vibram Litebase reducing 30% of the overall sole weight through a reduction of the sole thickness by 50%, while maintaining Vibram quality in grip, traction and durability. “Up To 30% Lighter. Up To 50% Slimmer. Performance 100 % Unchanged.”
GRIP:
Vibram XS Work
Built on a Nitrile polymer base, Vibram XS Work offers optimum oil resistance, resistance to heat and tearing, all while providing the durability the consumer expects from performance compounds which bear the Vibram Octagon. Being oil resistant, and non-marking, Vibram XS Work sets a new standard for slip resistance for work service types of footwear.
Vibram Arctic Grip Pro
Vibram Arctic Grip Pro is an innovative technology specifically engineered and designed to perform on wet ice and at very low temperatures. Unique polymer blend coupled with an advanced filler system/new processing technique. Vibram Arctic Grip Pro offers Vibram performance, quality and durability and an advanced wet ice traction ideal for outdoor work industrial military and law enforcement use.
FLAME RESISTANCE:
Vibram Fire & Ice compound has been formulated for extreme applications while maintaining its performance values in a wide range of temperatures (from -20c to +250c) so it can be used in any outdoor activity where fire resistance and high grip performance have to be maintained in very cold weather conditions. The formulation satisfies both NFPA requirements for flame resistance and provides flexibility and traction at – 23c. Firefighters, military personnel, law enforcement personnel, and outdoor workers operating in colder climates are the candidates for this exceptional Vibram compound.
Watch here the video.
• Vibram Website: https://eu.vibram.com/
• Social Media Tags & Handles: @Vibram #Vibram #Vibramworkwithtrust
• https://eu.vibram.com/en/confidence-in-every-step/
