Organised by IFEMA,
SICUR 2020 will be held from the 25 to the 28 February at Feria de Madrid.
SICUR, International Security, Safety and Fire Exhibition, has begun
preparations to hold its 22nd edition which, organised by IFEMA, will take place at Feria de
Madrid from the 25 to 28 February 2020.
This large professional event set around the world of comprehensive safety has
set its sights on continuing to promote its internationalisation, representation and commercial efficiency, as well as
on reinforcing the trade fair on its focus on knowledge, digital transformation
and its role as an ongoing reference for the sector.
During the first meeting of the Organising Committee, the lines of work being developed to promote the internationalisation of the fair were presented, which focus on the presence of SICUR in the main international reference events on security, as well as the intensification of the Foreign Guests Program.
“this large professional event set around the world of comprehensive safety”
There are also plans for an increase in
the number of participating companies, which will take place in an orderly
manner, thanks to the expansion of the SICUR
exhibition area, which will occupy halls 1, 3, 5, 6, 8 and 10 at Feria de
Madrid, two more than in the latest edition. In addition, the Fair will
increase its commercial efficiency, by
organising a new schedule of B2B meetings.
SICUR will also be held alongside SMART
DOORS, the Doors and Automation Trade Fair, with the resulting increase in
mutual synergies between both fairs.
Among the actions aimed at promoting
knowledge, work is being done, in collaboration with the sector associations,
on the FORO SICUR program of
conferences, which, as in each edition, will focus on renewed and cutting-edge
content in a highly dynamic format that, along with the novelties of SICUR, the exhibitions and product
demonstrations, and the Gallery of New
Products, will place the world of security in a
highly relevant position.
The digital transformation will also play
an important role in the fair, with the development of a new website, a digital
marketing strategy and a service for
free wi-fi connection for SICUR visitors at IFEMA.
SICUR will also become a continuous reference
in the sector thanks to the launch of the online newsletter SICUR NEWS, which in the next months
will provide information of interest on the trade fair, its activities and the
main novelties in the Workplace Safety, Fire and Emergency Safety and Security,
along the same line as offered in the Trade Fair.