SICUR 2020 Begins its Preparations Strengthening its Internationalisation and Representativeness

Organised by IFEMA, SICUR 2020 will be held from the 25 to the 28 February at Feria de Madrid.

SICUR, International Security, Safety and Fire Exhibition, has begun preparations to hold its 22^nd edition which, organised by IFEMA, will take place at Feria de Madrid from the 25 to 28 February 2020. This large professional event set around the world of comprehensive safety has set its sights on continuing to promote its internationalisation, representation and commercial efficiency, as well as on reinforcing the trade fair on its focus on knowledge, digital transformation and its role as an ongoing reference for the sector.

During the first meeting of the Organising Committee, the lines of work being developed to promote the internationalisation of the fair were presented, which focus on the presence of SICUR in the main international reference events on security, as well as the intensification of the Foreign Guests Program.

“this large professional event set around the world of comprehensive safety”

There are also plans for an increase in the number of participating companies, which will take place in an orderly manner, thanks to the expansion of the SICUR exhibition area, which will occupy halls 1, 3, 5, 6, 8 and 10 at Feria de Madrid, two more than in the latest edition. In addition, the Fair will increase its commercial efficiency, by organising a new schedule of B2B meetings.

SICUR will also be held alongside SMART DOORS, the Doors and Automation Trade Fair, with the resulting increase in mutual synergies between both fairs.

Among the actions aimed at promoting knowledge, work is being done, in collaboration with the sector associations, on the FORO SICUR program of conferences, which, as in each edition, will focus on renewed and cutting-edge content in a highly dynamic format that, along with the novelties of SICUR, the exhibitions and product demonstrations, and the Gallery of New Products, will place the world of security in a highly relevant position.

The digital transformation will also play an important role in the fair, with the development of a new website, a digital marketing strategy and a service for free wi-fi connection for SICUR visitors at IFEMA.

SICUR will also become a continuous reference in the sector thanks to the launch of the online newsletter SICUR NEWS, which in the next months will provide information of interest on the trade fair, its activities and the main novelties in the Workplace Safety, Fire and Emergency Safety and Security, along the same line as offered in the Trade Fair.