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Global footwear specialist, Toffeln, is encouraging people to share photos of their feet in their work shoes to raise awareness of foot health for the Annual World Day for Safety and Health at Work, on 28th April 2017.
Toffeln is taking to Twitter (@ToffelnFootwear) to find out the state of people’s work shoes and the general amount of attention they pay to their feet by encouraging everyone, from construction workers to those standing behind a sales counter, to share a photo of their feet and shoes using the hashtag #WorkFeetTweet.
The Annual World Day for Safety and Health at Work is an awareness campaign led by the International Labour Organisation with the aim of promoting healthy and safe workplaces and increasing awareness of work-related injuries and deaths.
Justin Rocyn-Jones, Head of Marketing at Toffeln explains more about the campaign, “We’re starting the conversation about foot health and trying to find out how much care and attention people really pay to their feet.
“We think the best way to help people take notice of their feet would be to take a photo of them – a shoe selfie, or ‘shoe-fie’ and let them share it with us.”
The team at Toffeln are carrying out a programme of ongoing research in partnership with the University of Salford. The research focuses on foot pain and associated injuries amongst those who stand for long periods of time at work.
As a result of this fun Twitter campaign, the team hopes to gain a rough snapshot across many professions and an overall view of the state of the footwear people wear to work.
Toffeln have designed specialist work wear shoes and clogs since 1978 and are driven by providing comfort and safety.
You can keep up to date with information from Toffeln by following the Twitter account on @Toffelnfootwear or visiting the website www.toffeln.com
