Calzados ROBUSTA is a Rioja company that Manufactures safety and professional shoes, since 2000. After 20 years, the company has become a nationwide and international leader with a catalogue that has more than 750 items aimed at the industrial, food service, forestry, security, health care and hotel and restaurant sectors, among others.
Today their team has more than 400 employees divided between their plants in Arnedo, La Rioja, Spain and Tangier, Morocco.
They have three patents and an excellent position in the international market and the domestic market (with 77% of sales). They produce more than 800,000 pairs of shoes every year.
Where we’re located
The headquarters of Calzados ROBUSTA is 9000 square metres and is located in Arnedo, La Rioja, Spain. The company combines automation with many years of experience in the final finish, which is done artisanally in Spain using a range of manual techniques and processes. The degree to which their designs can be personalised offers the market one of the largest product ranges of comfort and safety solutions for feet.
One of the largest product ranges on the market
Since its beginnings, Calzados ROBUSTA has been a dynamic and flexible company with a rigorous quality plan and a focus on industry and technical solutions. Their product catalogue includes more than 750 safety footwear and accessory items for feet aimed at companies and collectives ranging from the metallurgy industry to our country’s most renowned chefs. And they have a commitment to deliver in less than 72 hours. The company has always put a strong emphasis on the latter, and has developed specific models with non-slip, anti-static or dielectric soles that also help prevent fatigue and provide a lot of comfort. The products stand above the rest because of their comfort and versatility, which comes from using first class raw materials that have the guarantee of partners with recognised prestige like Gore-tex® and Vibram.
ROBUSTA currently has different projects in countries including Chile, Mexico, Poland and UAE. In addition, the company is working towards consolidating their presence in Europe by driving their presence in France, Greece, Croatia and Ireland, among others.
Spirit of Innovation
To compete in the global market, the company has made a strong commitment to innovation. It sets aside 20% of its annual investments for R&D&I and occupies a privileged place among its competitors. That has given them some competitive advantages, including the technique used in products adapted to specific jobs, for example petrol plants, chemical environments or automotive workshops. From aesthetics to specific chemical formulations for the industries where they are needed, ROBUSTA can adapt itself to its customers and provide made to measure comfort and security. The flexibility in its production process, which is highly adaptable to the market and client needs, means they can provide quick responses to specific needs, including made to measure solutions.
Technical research and development are tied to their own laboratory and advanced certifications management. Calzados ROBUSTA uses biomechanical engineering to apply technical features related with comfort, durability, weight, reducing muscle load and joint injuries to footwear to obtain products that unite comfort, safety and lightness. In fact, the company has three patents: Articulated and adjustable metatarsal protection, the ADE System rubber sole with protective side walls and Ayr Preventia insoles that help prevent podal pathologies.
To provide products that unite comfort, safety and lightness, ROBUSTA uses biomechanical engineering and applies technical features related with comfort, durability, weight, reducing muscle load and joint injuries to footwear. The company does a number of studies regarding footwear.
• Dynamic: These studies relate to sole support, a comfortable step and pressures and movements of the foot while walking.
• Biomechanical: These studies are about the joint damage caused by walking and muscular activity while walking.
• Biothermic: These studies analyse thermal comfort and heat transmission while walking or using your feet.
Customer Service Policy
Continuous improvement is a constant at ROBUSTA because of their philosophy based in a perpetual vocation for service, a rigorous production and product quality plan and providing made to measure solutions. This point is especially relevant in regards to co-creation with clients, because it makes it possible to provide a realistic and tangible product that can still be modified until the right solution is found. It is an authentic exercise in versatility and customer service, which are two values that have kept driving the company forward for 20 years.
In line with that policy, client feedback is a fundamental asset for providing services and making decisions. With that in mind, Calzados ROBUSTA implements an information security management model as a tool used to identify and minimise risks, help reduce operating and financial costs and set up a security culture for data and information in compliance with ISO 27001. That certification becomes a recognition of the maturity and effectiveness of the ROBUSTA Quality System and confirms their volition to develop along a line of continuous progress and give a more precise response to customer expectations every day. That progress was reinforced in 2008 when they obtained OSHAS 18001 certification, which recognises the Workplace Safety and Risk Prevention plan implemented in the company.
Commitment to Sustainability
ROBUSTA’s commitment to science is also a commitment to the environment. Ten years ago, the brand put an Eco-design project into action in collaboration with the Rioja Technological Centre for Footwear (Centro Tecnológico de Calzado de la Rioja), or CTCR, with the goal of incorporating numerous environmental criteria into the design, sewing and manufacturing of shoes. The CTCR chose Calzados ROBUSTA because of their capacity for innovation and commitment to quality. As a result of that initiative, the materials have been optimised for products and packaging by using water based inks and reducing the weight of the cardboard used for all its boxes (900,000 a year). In that way, the company is contributing to reducing deforestation and CO2 emissions in benefit to the sustainability of the planet. ROBUSTA thus provides products to the market that are more environmentally responsible, but which also have more competitive prices, because optimising processes lowers manufacturing costs.
Specific solutions for Security Forces and Forest Industry
ROBUSTA has always put special interest in the sector of the Security Forces and Forest Industry, for those has developed a specific footwear that stands out for its comfort, lightness and resistance, designed for all professionals who carry out risk activities in extreme conditions. Among them, forest firefighters, police, Civil Guard and Mossos d’Esquadra.
Taking steps towards the future
At the beginning of this year, ROBUSTA started a new era with a commitment to innovation and ongoing challenges to the limits of the market. The brand has enough technical capacity to respond to any request from its clients. This commitment means it can always stay a step ahead when providing safety solutions for multiple industries.
Under the slogan “Step forward”, ROBUSTA has recently renewed their corporate image, which is a way of announcing their intention to keep taking steps forward in designing and manufacturing a collection of safety footwear that emphasize comfort, quality and innovation, with a broad technical knowledge base of the products.
Calzados ROBUSTA is spending 4 days at the A+A fair in Düsseldorf, which is one of the most important gatherings in the world for workplace safety and risk prevention. The ROBUSTA sales team is planning to set up an area for personalised advising where distributors can share their specific needs. In addition, professionals from the sector will be able to stop by and see the brand’s latest products. The brand is presenting 28 new models aimed at multiple sectors including industry, hotel and catering, health care, police and fire fighters. All the products are manufactured with different kinds of leather, textiles and soles. The new Calzados ROBUSTA models include the latest advances and innovations developed by the brand to obtain a product that unites comfort, safety and lightness and has a distinctive cutting edge look.