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Home / Articles and Press Releases / Press Release / KASK Announces Long-Term Partnership

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Press Release

KASK Announces Long-Term Partnership

By Kask

| Read Bio

Published: February 22nd, 2023

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Specifically designed helmets to protect two high-performance British Sailing teams on land and on the water.

Kask sailing 15 2 - hsi -

Chiuduno, Italy: Italian helmet brand KASK, is pleased to announce a long-term partnership supporting two of Britain’s highest-performing sailing teams: America’s Cup team INEOS Britannia, and the Great Britain SailGP Team. KASK is enormously proud to play its part in helping these teams make history, in front of a global audience. The America’s Cup is the oldest international sporting trophy in the world.

Though it started inBritain, a British team has never won the Auld Mug, INEOS Britannia are planning to change that. Led by Sir Ben Ainslie and backed by INEOS and Sir Jim Ratcliffe, they have chosen their partners carefully to push the boundaries of technology and engineering as they design their AC75 Racing Boat to compete in the 37th America’s Cup in Barcelona in 2024. The Great Britain SailGP Team, compete on the annual SailGP circuit which features nine national teams battling in short, intense races at iconic stadium-style venues across the globe, building to the grand final – and sailing’s top prize of US$1 million. Based in Italy, KASK helmets are recognized around the world for their exceptional safety, eye- catching design, attention to detail, and all-round comfort. KASK is specialised in developing, designing, and manufacturing sport and safety helmets to the highest quality. In every field of application KASK helmets are at the forefront.

Kask sailing 3 - hsi -

Both teams will wear KASK sailing helmets uniquely engineered for their complex and demanding needs. They have been specifically engineered via a collaborative approach between the KASK R&D team and technicians and athletes from both sailing teams. The rules for the 37th America’s Cup mean that pedal power returns onboard the AC75 Race Boats. INEOS Britannia cycling athletes, known as ‘Cyclors’ have also drawn upon KASKs broader expertise in cycling to wear KASK helmets. Road cycling forms an integral part of the cyclors training with the INEOS Britannia recently joining the INEOS Grenadiers cycling training camp in December in Palma di Mallorca.

Neil Hunter, INEOS Britannia Cyclor and Great Britain SailGP Grinder commented “We are proud to have KASK supporting us as we race on the Sail GP Circuit and as we train to compete in the 37th America’s Cup. It’s a major benefit for the cyclors that they have products performing at the highest level across cycling and we couldn’t ask for a better partner to delivery and develop a safe but high performing helmet”

Kask sailing 6 - hsi -

Together with sailing and cycling KASK helmets, also KASK safety helmets will be used by both shore and operations teams for all on-shore boat operations, including each time the teams crane their high-speed race boats in and out of the water. INEOS Britannia use KASK Zenith X Air Hi Viz helmets and Great Britain SailGP use the KASK Plasma AQ helmets. Diego Zambon, General Manager at KASK said: “We are very proud to have been chosen by these 2 world class teams who only partner with the very best in their field. Both KASK Sport and KASK Safety have been involved in this partnership, and will continue to work closely with team INEOS Britannia and the Great British SailGP Team to ensure the needs of not only the sailors but also the shore and operations staff are met.

Safety of all those involved is paramount especially as the highly advanced boats get craned in and out of the water daily.” Sir Ben Ainslie, CEO and driver of INEOS Britannia and Great Britain SailGP Team said: “Both teams have huge goals to achieve and we rely on our partners to help us push the boundaries of technology and engineering so we can be the best in the field. We chose KASK due to their helmets’ unrivalled safety, quality and attention to design that enables the highest performance to be achieved. We look forward to KASK joining us on our journey both on the water and on the bike”

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ABOUT THE AUTHOR

Kask

Performance is a beautiful thing.

KASK is an Italian company specialised in design, development and manufacture of high-quality safety and sport helmets. Founded in 2004, KASK has grown quickly and successfully in the global market, thanks to the establishment of additional subsidiaries in the U.S.A. and Australia too. The company’s mission is to develop helmets that exceed the strictest global safety protection standards maintaining a perfect balance between technological excellence, functionality and an innovative design. KASK helmets are today a benchmark for professionals in many work sectors such as industrial, construction, forestry, emergency and rescue as well as skiing, cycling and equestrian. The hight quality of the materials, combined with an extraordinary comfort, ensures freedom and awareness of feeling protected even in the most challenging and risky situations.

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