Open HSI menu
Subscribe Login

Home / Articles and Press Releases / Press Release / Height Safety. Simplified.

CATEGORIES

  • Latest Issue
  • Above The Neck Protection
  • Chemical Protection
  • Confined Space
  • Construction
  • Emergency Procedures
  • Energy, Oil and Mining Industries
  • Eye Protection
  • Fall Protection
  • Gas Detection
  • Hand Protection
  • Hazardous and Explosive Atmospheres
  • Health and Safety Awareness
  • Hearing Protection
  • Heat and Flame
  • Lighting and ATEX
  • Noise Monitoring
  • Personal Protective Equipment
  • Respiratory Protection
  • Safety Footwear
  • Safety Technology
  • Safety Training
  • Slips, Trips and Falls
  • Wellbeing at Work
  • Working at Height
  • Working Rights

MORE

  • Press Releases
  • Events
  • Videos
  • Webinars
  • Magazines

COMPANY

  • About
  • Advertising
  • Newsletter
  • Contact
Open HSI menu
Subscribe

Home / Articles and Press Releases / Press Release / Height Safety. Simplified.

CATEGORIES

  • Latest Issue
  • Above The Neck Protection
  • Chemical Protection
  • Confined Space
  • Construction
  • Emergency Procedures
  • Energy, Oil and Mining Industries
  • Eye Protection
  • Fall Protection
  • Gas Detection
  • Hand Protection
  • Hazardous and Explosive Atmospheres
  • Health and Safety Awareness
  • Hearing Protection
  • Heat and Flame
  • Lighting and ATEX
  • Noise Monitoring
  • Personal Protective Equipment
  • Respiratory Protection
  • Safety Footwear
  • Safety Technology
  • Safety Training
  • Slips, Trips and Falls
  • Wellbeing at Work
  • Working at Height
  • Working Rights

MORE

  • Press Releases
  • Events
  • Videos
  • Webinars
  • Magazines

COMPANY

  • About
  • Advertising
  • Newsletter
  • Contact

CATEGORIES

  • Article
  • Press Release
  • Above The Neck Protection
  • Chemical Protection
  • Confined Space
  • Construction
  • Emergency Procedures
  • Energy, Oil and Mining Industries
  • Eye Protection
  • Fall Protection
  • Gas Detection
  • Hand Protection
  • Hazardous and Explosive Atmospheres
  • Health and Safety Awareness
  • Hearing Protection
  • Heat and Flame
  • Lighting and ATEX
  • Noise Monitoring
  • Personal Protective Equipment
  • Respiratory Protection
  • Safety Footwear
  • Safety Technology
  • Safety Training
  • Slips, Trips and Falls
  • Wellbeing at Work
  • White Papers
  • Working at Height
  • Working Rights

Press Release

Major Hazards on Construction Sites

Height Safety. Simplified.

By Guardian Fall

| Read Bio

Published: March 23rd, 2022

Share this article

Following the launch of its new brand positioning at the Las Vegas World of Concrete exhibition in January, Height Safety specialist Guardian has released new brand and category videos to further evidence and embed its commitment to simplifying safety at height.

Developed following extensive user research, the positioning is built around the core truth that Guardian’s 360-degree height safety offer makes it simpler for users to keep their wearers safe at height.

The brand video uses the ‘sounds of safety’ to dramatize the experience of working at height. The sounds of snap hooks connecting, cables deploying, feet climbing a ladder are layered together to create an increasingly noisy backdrop, while the camera pans between at-height working environments – from construction site to warehouse to wind turbine. A voiceover articulates the Guardian belief that “when the stakes are at their highest, we think safe should be simple.”

The animated category video has been designed to demonstrate the 360-degree nature of Guardian’s expanded offer, following the consolidation of the Stronghold, Ty-Flot and Checkmate brands under the Guardian banner in the summer of 2021. The voiceover opens by setting up the brand belief that “simple is one sole focus, one trusted partner and complete protection from every angle.”. The visual simplicity of the animation counterpoints with the depth of expertise and experience that underpins Guardian’s deep and focused height safety offer.

“’Height Safety. Simplified.’ is a clear and simple articulation of our safety mission. We feel that our new brand video brings to life the challenges that our 360-degree offer enables us to address – the complexity and high stakes nature of the work our users take on, every day, in all they do. Our animated category film demonstrates the focus, clarity and connectivity that we bring to our partners in a bold and fresh way,” comments Guardian CEO, Jeff Ward.

Guardian partnered with specialist communications agency OTM to develop both videos. Andrew Ward, ECD at OTM comments; “Guardian’s brief to us was an exciting one. To cut through the noise and bring to life their mission to make safe simple. The team worked to turn simplicity into a powerful creative device, as well as the focus of our message. This is one more step on Guardian’s journey, with the new global website to follow very soon.”

The website launch will be followed by further developments to the product range and the services offer throughout 2022 – all driven by the mission to make safe simple.

Both videos are available in English, Spanish and with subtitles – subscribe to Guardian’s Youtube channel to find out more: www.youtube.com/c/Guardianfall

See the new Guardian videos here:

English

Guardian – Height Safety. Simplified

360-Degrees of Height Safety by Guardian®

Español

Guardian – Seguridad en Altura. Simplificada.

360 grados de Seguridad en altura por Guardian®

The NEW www.guardianfall.com launches in early April 2022.

Share this article

ABOUT THE AUTHOR

Guardian Fall

Guardian is the world’s largest independent fall protection and prevention partner. With design, manufacturing, height safety training and engineered system experts across North America and the UK, it serves partners around the globe with a 360-degree height safety offer.

Visit Website

POPULAR POSTS BY Guardian Fall

Istock 1028568006 - hsi -

Press Release

Height Safety. Simplified.

Get email updates

Sign up for the HSI newsletter

Keep up-to-date through the power of email with Europe's largest audited safety magazine - delivering the latest news and products to satisfy all your occupational safety needs.
  • This field is for validation purposes and should be left unchanged.

FEATURED ARTICLES

Article

 Thameslink Traffic Management Programme

Press Release

‘Working At Height’ Remains Biggest Danger

Press Release

“Uncertainty and Ignorance” Risks More Asbestos Deaths

Advertisement

SOCIAL MEDIA

HSI on Facebook

https://www.facebook.com/HSIMagazine/

Advertisement

SOCIAL MEDIA

HSI on Twitter

hsimagazine HSI Magazine @hsimagazine ·
25 Jan

Global gas sensing leader @ionscience has today formally announced the addition of a high-specification Particulate Matter (PM) sensor to its portfolio.

Read all about this exciting addition!
https://www.hsimagazine.com/press-release/worlds-best-performing-particulate-matter-pm-sensor-now-available-from-ion-science-ltd/

#hsimagazine #ionscience #particulatematter

Reply on Twitter 1618280038557970432 Retweet on Twitter 1618280038557970432 Like on Twitter 1618280038557970432 Twitter 1618280038557970432

Advertisement

SUBSCRIBE

Stay up to date with our newsletter

    • Keep up-to-date with Europe’s largest audited safety magazine

 

    • Delivering the latest news and products to satisfy all your occupational safety needs

 

This field is for validation purposes and should be left unchanged.

Subscribe

SUBSCRIBE TO HSI MAGAZINE

5 reasons to subscribe to our digital and print package

  • Stay up to date from anywhere in the world, with instant access to the latest issue straight from your phone, tablet or laptop.
  • Trust that you’re getting the best content from our range of internationally accredited authors.
  • Get full access to our archives and see how occupational safety has evolved with us over the years.
  • Enjoy our monthly newsletter curated with up-to-the-minute news and a selection of editor’s top picks.
  • Hot off the press and straight to your door – look forward to your own glossy copy of HSI, delivered five times a year
Subscribe View Subscription levels

STAY SAFE & INFORMED

Subscribe to the best health & safety articles, news, products and regulations

Find out more

Stay up to date with our newsletter

  • This field is for validation purposes and should be left unchanged.

ABOUT

  • About HSI International
  • Advertise
  • Contact Us

YOUR ACCOUNT

Sign In Register Account Subscribe to HSI

RESOURCES

Request Media Pack

CONNECT

ACCREDITATIONS

Copyright Bay Publishing 2023. All Rights reserved.

Designed & Built by:
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT