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Home / Articles and Press Releases / Press Release / Cirrus Research Cements its Position in The European Market with the Opening of Cirrus Research GmbH

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Press Release

Cirrus Research Cements its Position in The European Market with the Opening of Cirrus Research GmbH

By Cirrus Research

| Read Bio

Published: March 02nd, 2021

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Yorkshire-based noise measurement instrument supplier, Cirrus Research, has taken a considerable step forward in its programme of international expansion, with the opening of an independent legal entity in Germany: Cirrus Research GmbH.

The move, which follows months of preparation and hard work by the teams both in the UK and Germany, seeks to strengthen the organisation’s already-well-established position within the European market and lays the groundwork for an aggressive expansion programme in the wider European geography.

Group Chief Executive, Daren Wallis, said: “The opening of an independent legal entity in Germany puts us in a great position to be able to expand our programme of international operation. It also allows us to continue our sustained growth trend and demonstrates our commitment to the German market and the value we believe it has for us.

“For the last 15-20 years, our dedicated sales team in Germany have continued to perform well above our expectations, securing substantial sales opportunities with several high-profile clients. I see our continued international expansion going from strength to strength. The opening of Cirrus Research GmbH in Germany is a clear indication of the commitment we have to the European market. I am optimistic and ambitious for our future in a post-Brexit world and moving forward through the pandemic.”

The new company, Cirrus Research GmbH, will sit alongside Cirrus Research plc in the UK, Cirrus Research France S.A.S., and Cirrus Research SL in Spain. Along with a global network of distribution partners, the acoustic measurement experts have secured a comprehensive portfolio of sales channels to strengthen and advance its position as one of the world’s leading names in noise measurement.

In 2020, the business celebrated its 50th anniversary with a host of huge successes, both in sales achievements and new product launches. Despite the challenges posed by lockdown restrictions, Cirrus Research launched two new products: an add-on module for its range of Optimus+ sound level meters to provide GPS functionality and a dual-level acoustic calibrator.

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ABOUT THE AUTHOR

Cirrus Research

Founded in 1970, Cirrus Research plc is a leading specialist in the development and production of noise measurement instruments. Its latest scientific and technological developments are utilised to produce noise measurement instrumentation equipment to accurately measure noise and its impact.

As an industry leader, all of its products are manufactured in the UK and are used in a wide range of different applications within the construction, transport, aviation, manufacturing and leisure & sport sectors.

Cirrus is part of the British Safety Industry Federation’s Registered Safety Supplier Scheme, identifying its organisation and products as ‘genuine and safe’, assuring customers that the products supplied are genuine, properly tested and certificated. Cirrus Research is an ISO 9001:2008 and ISO 14001:2004 Registered Company.

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