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Changing the rules of the game in sunscreen


Altruist’s commitment to increase usage of sunscreen in order to decrease the occurrence of preventable skin cancer is reinforced with the introduction of its new 1-litre pack size.  The company is the first to offer sunscreen in a consumer 1-litre package in UK and Europe.

Kent, May 2016 – With less focus on fancy marketing campaigns and outrageous profit margins, sunscreen manufacturer Altruist is changing the rules of the game when it comes to sunscreen.  With its recent introduction of a 1-litre pack size, protection from the sun has never been easier or more affordable.

Altruist believes that sun protection is an essential basic need.  “Deciding whether or not to wear sunscreen, or how much or how often to apply it, should not be based on cost.”  Dr. Andrew Birnie, consultant dermatologist and skin cancer surgeon based in Canterbury.  “Everyone should have a basic right to take the necessary precautions to reduce their risks of developing skin cancer.  That’s why we’ve developed a brand that is dermatologically recommended and premium quality, but won’t break the bank.” Regular dermatologist recommended sunscreens sell for close to £ 15 per 200 ml.  In comparison, Altruist sells its 1-litre pack size on Amazon for the same price—roughly £15. Available exclusively on Amazon.

Traditionally, high-quality sunscreen has only been sold in small-quantity tubes or bottles.  Now, with the introduction of Altruist’s larger package, sunscreen has never been more affordable or accessible to sports clubs, schools, daycare, construction sites and other groups who spend a considerable amount of time outdoors.  Altruist is the first 1 litre sunscreen in UK and Europe.

What Altruist reviewers have to say:   “…unbelievably non-sticky, in fact, it does not feel like sunscreen at all.” –  “…marketed without puff and adverts at a very reasonable price.” –  “…it was a pleasure to put on because it was absorbed by the skin in seconds.” –  “This is the best sun cream I’ve ever used.” Altruist, SPF30 broad-spectrum, is dermatologist recommended and designed for sensitive skin types. It is fragrance-free, paraben-free, hypoallergenic and non-comedogenic. Exceeds all European standards and has been clinically tested against allergy. It has a Boots 5 star rating.

For every 1-litre package of sunscreen sold, Altruist will donate 50p to Under the Same Sun, a charity that offers support to children with albinism in Tanzania and the rest of Africa.

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Published: 01-09-16

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