Fully optimized for mobile devices, several enhancements have been implemented to help them to further position themselves as the Market Leader in Padlocks and Security products. The company has mobilized huge resources to develop a complete new website that meets customer expectations.
Built on new technology, the new website is more interactive, and is easier to navigate, enabling clients to find what they need quickly.
Master Lock used to have two separate websites for consumers and professionals.
Today, all products can now be found on one single website and products are segmented by type of solution (LOTO, Commercial Security or Security Storage) or by type of applications (electrical lockout, mechanical lockout etc.) for the Professional side and type of use (home, travel, sport & leisure etc.) for the consumer side.
Amongst the new features, the site contains a Service & Support section with a Media Library and some integrated social media buttons for Facebook, Twitter, Linked in and Youtube to foster improved communication with their clients.
Product pages have been also enhanced to show related content such as product in use images, videos, instruction sheets (which can also be downloaded) and an improved contact us form has been reworked in order to reduce response time to customers. In other words, everything has be done to improve customer online experience!